Company Snapshot

Investment Thesis

Deckers Outdoor owns HOKA, UGG, Teva, and Koolaburra footwear and apparel brands. Direct-to-consumer expansion, product innovation, and controlled distribution fuel outsized growth and margins.

  • HOKA Momentum: Performance running and lifestyle adoption drive multi-year growth.
  • UGG Brand Heat: Fashion collaborations and slippers sustain demand beyond winter.
  • DTC Mix: Owned e-commerce and stores lift gross margin and data insight.

Strategic Mix

HOKA Performance footwear
UGG Lifestyle footwear and apparel
Other Teva, Sanuk, Koolaburra
Channel Wholesale vs. DTC

Mix aligns with Deckers' brand and channel disclosures.

Recent Performance

MTD TBD
QTD TBD
YTD TBD
5Y TBD

Maxim is cueing up returns data for this security. Once the nightly supported.csv job runs, these metrics will auto-populate.

Strategic Insights

Innovation Pipeline

New foams, trail, and lifestyle silhouettes extend HOKA TAM.

Global DTC

Rollout of owned stores in EMEA/APAC strengthens brand control.

Supply Chain

Nearshoring and dual-sourcing mitigate disruptions.

Latest Coverage

Curated headlines sourced from Maxim’s AI newsroom.

Loading latest coverage...