Investment Thesis
Kroger is a leading U.S. grocer with data-driven personalization, private brands, and digital fulfillment capabilities. Ocado-powered automation and alternative profit streams support margins.
- Fresh & Our Brands: Own-brand penetration boosts gross margin.
- Digital & Delivery: Ocado sheds and pickup expand omnichannel reach.
- Alternative Profits: Media, health clinics, and financial services add high-margin revenue.